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Audience Development Executive

Location: Leeds, United Kingdom

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We are System C, a proud British business on a mission to connect and transform health and care outcomes for all through our market leading software.        

We care about what we do, and that goes for our team members too. We take our role in public digital transformation seriously. We’re in it for the long haul and pride ourselves on how we strive to be better, every day.      

We have just gone through an exciting new rebrand and are now ready to put System C on the map. With the marketing team leading the way in how we go to market, we're thrilled to invite a talented Audience Development Executive to join us as a Marketing Communications & Advocacy Executive.

As an ambitious marketing team, we live by our value of 'be better' and support each other in trying new things, learning from our experiences, and providing opportunities for development.     

This isn’t just a job; it's an opportunity to own it and shape the role, the future of our brand, and ultimately your career.    

Job Overview

Reporting into the Head of Brand & Communications, you’ll work with team members and key stakeholders across the business to develop a programme that will ensure that our customers feel part of a community that enhances their experience and in return see tangible value from being part of it. You will play a crucial part in building strong relationships with our customers, sharing their stories, ensuring their satisfaction, and driving brand loyalty through marketing campaigns and events.    

What You Will Do

  • Deliver a regular customer communications programme to strengthen customer retention and grow spend through the customer lifecycle. 
  • Promote customer go-lives, new wins internally and externally with particular focus on social media channels. 
  • Assist in the planning and execution of the customer focused user events (online and face to face). 
  • Implement programs, processes and tools to increase engagement between customers and System C to drive value and support cross-sell and up-sell campaigns executed by the demand generation team. 
  • Introduce a customer advocacy programme to increase advocacy across our business, to include developing and maintaining strong relationships with key customers.  
  • Support the measurement of programme effectiveness through generation of regular reports.   
  • Work closely with key stakeholders including Account Management, Product Management and support to ensure an integrated communication programme across the group.  
  • Develop a community platform for use across the System C user community to support communications and engagement. 

Requirements    

  • Strong written and verbal skills, with practical experience of writing marketing content. 
  • Excellent commercial acumen and relationship-building skills. 
  • The ability to deliver projects and results within set timescales. 
  • Confident liaising with multiple stakeholders both internally and externally 
  • Positive and proactive attitude. 
  • Excellent attention to detail and quality. 
  • Ability to work cooperatively and effectively as part of a team.
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